Why do I do what I do?

Well, if you’ve ever struggled with food and weight, if you’ve been unhappy about your body, if you’ve been frustrated from having to wade through multiple sizes of clothes to find something that fits, if you’ve ever found yourself over-indulging late at night, and mostly if you’ve gotten to the point where you’re just sick and tired of the whole soul-sucking diet thing, you can understand where I come from.

You see, I was once a binge-eating yo-yo dieter.

I would diet for a while and lose some weight. Then I’d stop the diet and gain it back.  After years of this cycle, I started binge eating. I should have been diagnosed with Binge Eating Disorder, but I never shared my behavior with anyone, because I was ashamed.

And by binge eat, I mean I would secretly devour food. I can remember sitting in the parking lot of a grocery store: before I knew it, I had eaten a piece of carrot cake, a couple cookies, and was trying to decide: “Should I sneak the brownies into the house and hide them for later, or finish them off now? Hmmmm, if I eat them now, I can get back on the diet tomorrow. Yup, that’s the plan. Now, to ditch the wrappers, dust off the crumbs, and get home and cook dinner.”

You get the idea.

Well, this cycle went on for a quite a while. Except the binge eating became more frequent. And the dieting – well, it got to the point where I just couldn’t stick to anything, not even for a day.

And my weight was all over the place!

I hated getting dressed because I never knew what would fit me. I had at least 3 different sizes of clothes in my closet. Sometimes I’d have to try on a couple different things to find something I felt comfortable in. And the whole process just left me depressed and deflated. What a great way to start the day, right?

I was ashamed and embarrassed about my eating behavior. I felt totally out of control, which was weird because I was “in control” of so many other areas of my life! I didn’t trust myself around food. I avoided social situations because I was afraid to be around food in public. I thought people were watching me, judging me. I was extremely self-conscious, so I withdrew as much as I could.

Every day felt like a tug of war with myself. I just kept pulling and pulling on both ends of the rope, back and forth, making no progress, but feeling more and more exhausted and defeated.

In my desperation to win this tug of war, I experimented with lots of diets, exercise programs, supplements, you name it. I thought if I could just find the right “magic bullet” to bolster the diet side, I could win this tug of war once and for all. But no matter what I tried, the other side reacted with equal or greater opposition. And my frustration grew.

Finally, I learned the truth.

I learned that dieting is actually a leading cause of weight gain and eating disorders!


In other words, I needed to drop the rope, walk away from that battle, and return to a peaceful relationship with food and a  natural way of eating that honors and takes advantage of intelligent human design. 

Easier said than done. But once I was able to break free of the Diet Industry Marketing Machine (or DIMM, which is appropriate because it dims our light), once I was able to shift my mindset around food and body, the binge eating – well, it just faded away! And along with it went the guilt, the shame, and the desire to withdraw from life.

Now, I wake up in the morning feeling energized and looking forward to a new day. I experience life fully – my senses and my whole body are awake and alive with new-found vibrancy. Food is no longer a sweat-ridden, panic-inducing shame-fest. Whether it’s family get-togethers, parties, or an epic family meal, I laugh, reminisce, and even break out the camera at the dinner table. And my closet is full of clothes that make me look and feel great.

And everyone deserves to experience life this way.

It pains me to see people struggle like I did. I know how much life gets lost to this battle. So I’ve made it my mission to help clients find the peace they deserve, without dieting and without giving up the things they love, so they can step into their power and experience life to its fullest.

Want to Explore Further?

I’d love to talk with you. Why not schedule a complimentary Strategy Session? What have you got to lose?

The Official Creds

Dr. Dawn MacLaughlin is the founder and owner of Dawn MacLaughlin LLC. She holds the following credentials:

  • David Bayer Certified Transformational Mindset & Business Facilitator
  • Certified Eating Psychology Coach, Institute for the Psychology of Eating
  • Certified Transformation Coach, Mastery Level, Holistic MBA
  • Certified Health Coach, Health Coach Institute
  • Certified Life Coach, Health Coach Institute
  • Ph.D., Boston University
  • B.S., Massachusetts Institute of Technology

In other words, she’s a pretty smart gal who considers herself to be a life-long learner.

She enjoys speaking at small group events, workshops, or large seminars, where she can offer an informative and dynamic experience that will empower and motivate participants to take inspired action.

The Unofficial Stuff

Wow, you’re still reading? You must be a real go-getter.

Stepping up for yourself and embarking on a transformative health journey is serious stuff. But I like to have fun. If you work with me, I promise we’ll laugh a lot! Can I apologize in advance for my crazy sense of humor?

A few tidbits about myself.

I have an amazing husband, to whom I have been married for over 30 years (I tell people I got married REAL young).

We live near Tampa, Florida with 2 crazy feline fur-babies.

I’m originally from Massachusetts, but it’s just too darn cold up there!

In a previous career as a researcher and instructor, I had the privilege to travel to 5 different continents.

I love music, especially Dave Matthews Band (40+ live shows and counting). I like to read self-help books and sci-fi and fantasy novels. I’m a Pisces – I love the ocean and going with the flow.